![]() Why? Multiple reasons 1) Kickstarter is an all or nothing crowdfunding platform – a lower goal will improve the chances that you walk away with at least something and prevent the utter frustration of reaching 90%+ funding only to lose it all in the final hours 2) a lower goal looks more achievable to potential backers, meaning that they are more likely to invest into a project they think will succeed 3) a lower overall goal can help you reach over 25% funding in the first 48 hours, a key indicator of the potential of your project to succeed. Wanderlost by Eli Segal Everything In Its Right Placeīefore you start working out the details of your Kickstarter, one of your main questions will be: how much do I want to raise? Is it $5,000 or £20,000 or maybe even €100,000? Whatever your total fundraising goal – you should always significantly reduce it to get the number that you officially put on Kickstarter. If you are confident that Kickstarter is the right thing for your game, and you have the resources to make it work, there are some things relating to marketing that you can do to minimise the risks that come with crowdfunding. You can adjust all of your cookie settings by navigating the tabs on the left-hand side.If you’ve read our blog post on Why You Don’t Want to Run A Kickstarter, you may already be aware of some of the challenges that come with running a Kickstarter campaign for an indie game, including the time, effort and money that you will need to spend to improve your chances of hitting that mythical 100% funded klaxon. ![]() You can click here for our contact details if you would like to discuss how we use your data and why we use it.
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